Glossary

A finished piece of content produced from a template with specific content filled in, such as a localised banner or a print-ready poster.

An adaptation is a type of asset, distinguished by the fact that it was generated from a template.

Not to be confused with Adaptation Studio, the CMP Professional module used to produce adaptations.

Any managed digital file, such as an image, video, or document, together with its metadata.

Assets are stored, classified, and governed in the DAM, and distributed to users through portals.

A flexible, user-curated grouping of assets brought together for a purpose, without moving them from where they are stored.

A collection might gather the assets for a campaign or a brand area, for example.

Adding or removing an asset from a collection does not change where the asset itself lives.

Pre-filtered views of the asset library that surface a relevant set of assets, such as all assets for a campaign or region.

In the administration interface, managed asset views are configured as lenses.

The structured information attached to an asset, such as fields, descriptions, and classification, that makes it findable and reusable.

Well-maintained metadata is what lets users search, filter, and retrieve the right assets.

The structured system of categories and values used to classify and filter assets.

Taxonomy lets users browse and find assets by dimensions such as brand, campaign, region, or channel.

A taxonomy has two levels:

Administrators govern taxonomy terms; end users do not create them ad hoc.

A reusable, parameterised design from which content variations are produced.

A designer builds the template once, with fixed brand elements and defined variable parameters. Users then generate branded content from it without designing each asset individually.

A group of content variations produced together from a single template.

For example, a batch might generate one version of an advert for each market or product in a list.

Making content available for use, such as a finished asset appearing in a portal.

Publishing can also make a template available for users to build from.

A defined sequence of stages that content moves through, such as briefing, review, approval, and publishing.

Workflows make content production repeatable and governed, with the right people involved at each stage.

The CMP Professional module for producing brand-compliant content from governed templates, across digital and print channels.

Adaptation Studio lets local teams create on-brand content from approved templates, without designer involvement for each asset.

An optional, separately priced extension bought on top of a module to add capability or raise a usage limit.

The CMP Professional module for briefing, producing, reviewing, and approving content through to publication.

Collaboration Hub connects marketing teams with agencies or internal studios, and moves work through a defined production workflow.

The CMP Professional module that gives teams a branded, self-service interface for finding and downloading approved brand assets.

Content Portal is the consumption layer of the DAM, the part users interact with, while the DAM administration layer sits behind it.

In the wider industry, this kind of interface is known as a brand portal.

A commercial configuration of a product that bundles specific modules for a particular type of customer.

CMP Professional and CMP Enterprise are editions of CMP.

A packageable unit of capability within a product.

In CMP Professional, the modules are Content Portal, Adaptation Studio, and Collaboration Hub. Each is available in Standard and Advanced tiers.

A level within a module (Standard or Advanced) that unlocks progressively more capability.

Notifications sent to an external system in near real time when assets are created, edited, deleted, or versioned.

Rather than repeatedly polling CMP for updates, a subscribed endpoint receives automatic notifications.

This makes the service well suited to synchronising assets with other platforms, triggering downstream workflows, or maintaining audit logs.

A set of users managed together, used to grant access and roles to many people at once.

Storyteq’s service that lets users sign in to external integrations with their existing company credentials, routing each user to the correct identity provider.

The Identity Broker supports external integrations such as the CMP Asset Picker, including sign-in with single sign-on.

It sits between the integration and your identity provider, routing each user to the correct sign-in provider automatically, so the integration never handles their credentials.

Your organisation’s system, such as Azure AD, Okta, or Google Workspace, that authenticates users and confirms their identity to Storyteq.

Storyteq connects to your identity provider to enable single sign-on.

A configured, branded interface that gives a specific audience tailored access to assets and tools.

A portal serves a specific audience, such as a team, region, or partner.

Each portal can be configured with its own branding, permissions, and functionality to suit that audience.

A named level of access that determines what a user can do in the platform.

Roles are assigned to users directly or through groups.

Single sign-on: signing in once with your organisation’s identity provider to access Storyteq without separate credentials.

The fully customisable edition of CMP, configured to an organisation’s specific workflows, schemas, and processes.

CMP Enterprise is the fully customisable edition of Storyteq CMP, built for large organisations with complex, multi-stakeholder marketing operations.

Workflows, schemas, briefing forms, and dashboards are configured to the organisation’s specific processes, rather than pre-packaged.

The pre-configured edition of CMP that bundles Content Portal, Adaptation Studio, and Collaboration Hub for decentralised marketing teams.

CMP Professional suits decentralised marketing teams who need a quick, predictable deployment.

Each of its three modules (Content Portal, Adaptation Studio, and Collaboration Hub) is available in Standard and Advanced tiers.

Storyteq CMP, the content marketing platform for planning, producing, managing, and distributing marketing content.

CMP stands for content marketing platform, which is also the industry category the product belongs to.

Storyteq CMP is available in two editions: CMP Professional and CMP Enterprise.

Storyteq’s platform for building master templates and producing large volumes of brand-consistent content at scale.

Creative Automation (CA) produces content variations across formats, sizes, languages, and channels.

Within CMP Professional, the equivalent capability is delivered by the Adaptation Studio module.

Creative automation is also the general industry term for this kind of template-based content production.

Digital asset management: the system for storing, organising, and distributing your brand’s digital assets.

In Storyteq CMP, the DAM has two sides:

Digital asset management is also the established industry term for this category of software.

Storyteq’s online proofing and review product for annotating and approving creative assets.

ReviewStudio manages the review lifecycle of creative assets, including annotation, structured approval, and version comparison.

It supports over 100 file formats and is available as a standalone product. The same review technology also powers reviews within CMP.